Guaranteed exposure
Nothing to skip, block or scroll past. The car is physically in traffic and in neighbourhoods.
Lebanon's mobile digital out-of-home network
Ten identical BYD electric sedans, fully wrapped in your campaign and crowned with four-sided rooftop LED screens. AI-planned routes through Beirut, Mount Lebanon, the North and the South, with GPS proof of every kilometre.
Why moving media wins
A billboard sells one corner. A network week sells Lebanon's busiest corridors, morning, noon and evening, with a physical wrap by day, bright LED by night, and a GPS log that proves where your brand went.
| Medium | Moves to the audience | Day + night impact | Printed + digital | Route proof (GPS) | Change areas mid-campaign | Premium, consistent look |
|---|---|---|---|---|---|---|
| Traditional billboard | No | Lit only | Print only | No | No | Yes |
| Digital billboard | No | Yes | Digital only | No | No | Shared rotation |
| Bus advertising | Fixed routes | Mostly day | Print only | Rarely | No | Varies |
| Taxi advertising | Yes | Partial | Sometimes | Rarely | No control | Fragmented |
| Radio | Audio only | Yes | No visual | No | n/a | No visual |
| Social media | On screen | Yes | Digital only | Digital metrics | Yes | Crowded feed |
| Ads on Wheels | Yes, 54 areas | Wrap + LED | Both | Every km | Same day | 10 identical EVs |
Lebanon's rank in the world on the Numbeo 2025 Traffic Index (3rd among Arab countries). Slow traffic means long dwell time next to our cars.
Source: Numbeo 2025, reported by Al Safa Newsregistered cars in Lebanon, about one for every three people. Beirut drivers lose an estimated 90+ hours a year in traffic.
Source: Association of Car Importers in Lebanon, via Al Safa Newsof people who saw digital mobile billboard ads took an action afterwards, such as searching for the brand or visiting its store.
Source: Nielsen study for OAAA, 2020 (USA, top-30 markets)Traffic is our audience. In a market where drivers sit in queues on the Dora, Jal El Dib and Khalde corridors, ten identical moving screens are seen again and again. The repetition of one brand on ten cars builds recall that a single fixed face cannot.
Why brands choose Ads on Wheels
Online ads can be skipped, blocked or lost in a feed. A wrapped car with a rooftop icon is physically present in traffic and in neighbourhoods, and people see it whether they planned to or not.
Nothing to skip, block or scroll past. The car is physically in traffic and in neighbourhoods.
Routes around supermarkets, convenience stores, universities, stadiums, beaches, nightlife and venues.
Thousands of views per car per day in dense areas. Add cars or weeks to scale the same system.
A full wrap plus a large rooftop LED or 3D icon is unusual. Novelty creates double-takes, photos and memory.
People film and post branded vehicles they spot. Influencers can be directed to the fleet for content days.
QR codes per city, short links per vehicle, promo codes, store-locator tracking and A/B lift tests.
Wraps install quickly, routes change weekly and LED creative swaps for summer, Ramadan, back-to-school or match nights.
We control where the cars go and what surrounds your brand. No risky content next to your ads.
Showing up outside your retailers' stores lifts sell-through: "we are driving demand to your doors".
Add sampling days, pop-up coolers, QR giveaways, event tie-ins and partner promotions.
Start with 60–90 days in two or three high-traffic markets. KPIs agreed upfront; scale nationally when they are met.
A moving brand icon becomes a city landmark for the campaign period, good for press, local media and buzz.
Plan it yourself
Three tools built for brands and media planners: see the car in 3D, get a route plan in seconds, and explore the control room that runs every campaign.
AI Control Room
3D Vehicle Studio
Pick a car or van, your colours and logo, a rooftop LED screen or a 3D icon, and neon. Rotate it, switch to night, and get an instant estimate you can send with your brief.
Open the 3D StudioInstant media planner
Choose a goal, an audience and the regions that matter. The planner builds a seven-day route program, forecasts impressions and reach, and recommends a package.
Try the plannerThe core media unit
We sell a measurable 10-vehicle mobile media network, not "ads on cars". One client, one creative, ten cars, seven days: easy to place beside billboards, radio and social in any media plan.
All ten cars in formation for launches, evening parades and photo moments. Maximum stopping power on one corridor.
Double the geography in the same hours: one group in Beirut core, one on the Metn or coastal axis, with periodic reunions.
Dense repeated loops through priority districts when traffic is heavy, to raise frequency on the same audience.
The fleet parked as a ten-screen installation at malls, festivals, universities or a product launch.
Coverage and the standard week
The operating rule is exposure, not kilometres. Beirut and Greater Beirut get the highest frequency, with programmed regional days north to Tripoli and south to Sidon.
Kilometres per car per day, from the business plan route strategy. Routes are adapted to each brief.
Pilot program
Controlled risk for a new medium: we agree the KPIs before the first wrap is printed, run in two or three high-traffic markets, compare them with markets that have no fleet, and scale nationally only when targets are met.
Weeks 0–2
Agree KPIs: impressions, QR scans, retail lift and brand recall. Issue QR codes per city, short links per vehicle and promo codes. Pick a control region with no fleet.
Phase 1 · weeks 2–8
5–7 vehicles routed around supermarkets, convenience stores, universities, beaches and nightlife. Weekly proof reports.
Phase 2 · weeks 8–11
Expand to a second city. Shift routes and hours to the areas with the most scans and store lift, and swap creative for a seasonal push.
Weeks 11–13
Lift report: impressions, QR scans, promo redemptions, retail sales against the control region, brand recall. Scale nationally if KPIs are hit.
Precision geo-targeting
Illustration: 5 cars × 20,000 impressions a day ≈ 100,000 a day, about 3 million a month (planning estimate).
unique code per city, measured scans by day and area
short link per vehicle, so every car's response is visible
promo codes and store-locator tracking for redemptions
fleet markets vs no-fleet markets to show incremental lift
How a campaign runs
Every operating day starts and ends at the dashboard. You see the plan before the wrap is printed and the proof after the last kilometre.
Start a campaign
Send a brief and we return a route program, a reach estimate and a quote. Agencies can request accredited rates and a framework agreement.