Ads on WheelsAds on WheelsBook a campaign

Lebanon's mobile digital out-of-home network

Billboards wait by the road. Your brand drives it.

Ten identical BYD electric sedans, fully wrapped in your campaign and crowned with four-sided rooftop LED screens. AI-planned routes through Beirut, Mount Lebanon, the North and the South, with GPS proof of every kilometre.

10 × 7identical EVs for one brand, seven days
9,500–11,000fleet kilometres per campaign week
8–8.5 hon-road deployment every day
54named priority areas across five regions
Electric BYD fleetGPS proof on every campaignAI route planningAgency-ready rate cardLebanese S.A.R.L.

Why moving media wins

Static media waits for an audience. Ours goes to it.

A billboard sells one corner. A network week sells Lebanon's busiest corridors, morning, noon and evening, with a physical wrap by day, bright LED by night, and a GPS log that proves where your brand went.

MediumMoves to the audienceDay + night impactPrinted + digitalRoute proof (GPS)Change areas mid-campaignPremium, consistent look
Traditional billboardNoLit onlyPrint onlyNoNoYes
Digital billboardNoYesDigital onlyNoNoShared rotation
Bus advertisingFixed routesMostly dayPrint onlyRarelyNoVaries
Taxi advertisingYesPartialSometimesRarelyNo controlFragmented
RadioAudio onlyYesNo visualNon/aNo visual
Social mediaOn screenYesDigital onlyDigital metricsYesCrowded feed
Ads on WheelsYes, 54 areasWrap + LEDBothEvery kmSame day10 identical EVs
#15

Lebanon's rank in the world on the Numbeo 2025 Traffic Index (3rd among Arab countries). Slow traffic means long dwell time next to our cars.

Source: Numbeo 2025, reported by Al Safa News
1.6M+

registered cars in Lebanon, about one for every three people. Beirut drivers lose an estimated 90+ hours a year in traffic.

Source: Association of Car Importers in Lebanon, via Al Safa News
67%

of people who saw digital mobile billboard ads took an action afterwards, such as searching for the brand or visiting its store.

Source: Nielsen study for OAAA, 2020 (USA, top-30 markets)

Traffic is our audience. In a market where drivers sit in queues on the Dora, Jal El Dib and Khalde corridors, ten identical moving screens are seen again and again. The repetition of one brand on ten cars builds recall that a single fixed face cannot.

Why brands choose Ads on Wheels

Every drive becomes guaranteed brand exposure

Online ads can be skipped, blocked or lost in a feed. A wrapped car with a rooftop icon is physically present in traffic and in neighbourhoods, and people see it whether they planned to or not.

Guaranteed exposure

Nothing to skip, block or scroll past. The car is physically in traffic and in neighbourhoods.

Where purchase happens

Routes around supermarkets, convenience stores, universities, stadiums, beaches, nightlife and venues.

A scalable network

Thousands of views per car per day in dense areas. Add cars or weeks to scale the same system.

Attention and recall

A full wrap plus a large rooftop LED or 3D icon is unusual. Novelty creates double-takes, photos and memory.

Free social reach

People film and post branded vehicles they spot. Influencers can be directed to the fleet for content days.

Measured market by market

QR codes per city, short links per vehicle, promo codes, store-locator tracking and A/B lift tests.

Fast changes, no long contracts

Wraps install quickly, routes change weekly and LED creative swaps for summer, Ramadan, back-to-school or match nights.

Brand-safe

We control where the cars go and what surrounds your brand. No risky content next to your ads.

Supports retail partners

Showing up outside your retailers' stores lifts sell-through: "we are driving demand to your doors".

A mobile activation platform

Add sampling days, pop-up coolers, QR giveaways, event tie-ins and partner promotions.

A pilot with controlled risk

Start with 60–90 days in two or three high-traffic markets. KPIs agreed upfront; scale nationally when they are met.

PR value

A moving brand icon becomes a city landmark for the campaign period, good for press, local media and buzz.

Plan it yourself

Design, plan and follow your campaign online

Three tools built for brands and media planners: see the car in 3D, get a route plan in seconds, and explore the control room that runs every campaign.

AI Control Room

Every car, route and impression on one screen

  • Route planner. Kilometres, drive time, battery use and expected views calculated per stop and per hour.
  • Traffic-aware programs. Dense districts scheduled into peak windows; the AI reroutes around congestion.
  • Live fleet map. Speed, battery, LED status, driver and planned-versus-actual route for all ten cars.
  • Proof of performance. A client-ready report with routes, hours, areas covered and estimated reach.
Open the Control Room demo

3D Vehicle Studio

See your brand on the road before it is printed

Pick a car or van, your colours and logo, a rooftop LED screen or a 3D icon, and neon. Rotate it, switch to night, and get an instant estimate you can send with your brief.

Open the 3D Studio

Instant media planner

From brief to route plan in 30 seconds

Choose a goal, an audience and the regions that matter. The planner builds a seven-day route program, forecasts impressions and reach, and recommends a package.

Try the planner

The core media unit

One product agencies can plan in minutes

We sell a measurable 10-vehicle mobile media network, not "ads on cars". One client, one creative, ten cars, seven days: easy to place beside billboards, radio and social in any media plan.

1 client+1 campaign+10 cars+7 days
Rooftop LED unit: 110 cm by 110 cm by 50 cm, four LED faces, open top and bottomYOURBRAND110 cm110 cm50 cmFour LED faces · top and bottom open · low-profile mount
Convoy

All ten cars in formation for launches, evening parades and photo moments. Maximum stopping power on one corridor.

Two groups of five

Double the geography in the same hours: one group in Beirut core, one on the Metn or coastal axis, with periodic reunions.

Coordinated loops

Dense repeated loops through priority districts when traffic is heavy, to raise frequency on the same audience.

Static event display

The fleet parked as a ten-screen installation at malls, festivals, universities or a product launch.

Coverage and the standard week

Beirut every day, Lebanon every week

The operating rule is exposure, not kilometres. Beirut and Greater Beirut get the highest frequency, with programmed regional days north to Tripoli and south to Sidon.

MonBeirut coreTwo groups of five · 11 areas90–110 km
TueGreater Beirut / DbayehTwo groups of five · 10 areas110–130 km
WedJounieh–Jbeil–Batroun–TripoliFull 10-car convoy · 8 areas200–230 km
ThuBeirut high-frequencyDense repeated loops · 8 areas80–100 km
FriDamour–Jiyeh–SidonFull 10-car convoy · 4 areas150–180 km
SatAley–Bhamdoun–Broummana–Beit MeryTwo groups of five · 6 areas130–160 km
SunBeirut waterfront and lifestyleTwo groups of five · 7 areas90–120 km

Kilometres per car per day, from the business plan route strategy. Routes are adapted to each brief.

Five regions, one plan

BeirutDowntown, Hamra, Achrafieh, Mar Mikhael, Verdun, the Corniche
Greater BeirutHazmieh, Sin El Fil, Dora, Jal El Dib, Antelias, Dbayeh
Mount LebanonJounieh, Kaslik, Jbeil, Broummana, Aley, Bhamdoun
NorthBatroun, Chekka, Tripoli, Mina
SouthKhalde, Damour, Jiyeh, Sidon
Build your own week

Pilot program

Start with a 60–90 day pilot. Scale when the numbers prove it.

Controlled risk for a new medium: we agree the KPIs before the first wrap is printed, run in two or three high-traffic markets, compare them with markets that have no fleet, and scale nationally only when targets are met.

Weeks 0–2

Set-up

Agree KPIs: impressions, QR scans, retail lift and brand recall. Issue QR codes per city, short links per vehicle and promo codes. Pick a control region with no fleet.

Phase 1 · weeks 2–8

Beirut and Mount Lebanon

5–7 vehicles routed around supermarkets, convenience stores, universities, beaches and nightlife. Weekly proof reports.

Phase 2 · weeks 8–11

Tripoli or Saida

Expand to a second city. Shift routes and hours to the areas with the most scans and store lift, and swap creative for a seasonal push.

Weeks 11–13

Decide

Lift report: impressions, QR scans, promo redemptions, retail sales against the control region, brand recall. Scale nationally if KPIs are hit.

Precision geo-targeting

The fleet goes where decisions happen

Illustration: 5 cars × 20,000 impressions a day ≈ 100,000 a day, about 3 million a month (planning estimate).

UniversitiesAUB · LAU · USJ · NDU
NightlifeMar Mikhael · Badaro · Gemmayzeh · Jounieh
RetailSupermarkets, convenience stores and malls
SummerBeaches from Jbeil and Batroun to Jiyeh
EventsFootball, concerts and festivals
ActivationSampling days, QR giveaways, limited-edition drops
QR

unique code per city, measured scans by day and area

Links

short link per vehicle, so every car's response is visible

Codes

promo codes and store-locator tracking for redemptions

A/B

fleet markets vs no-fleet markets to show incremental lift

How a campaign runs

From brief to renewal

Every operating day starts and ends at the dashboard. You see the plan before the wrap is printed and the proof after the last kilometre.

  1. BriefObjectives, audience, dates, areas
  2. Proposal + route planAI route program with reach estimate
  3. Booking + depositCalendar reserved, 50% paid
  4. Artwork approvalWrap and LED content signed off
  5. ProductionPrint, install, LED loading, checks
  6. DeploymentSeven days on the road
  7. Live monitoringGPS, traffic, rerouting
  8. Proof reportRoutes, hours, areas, reach
  9. RenewalNext flight, same wrap, lower rate

Industries we serve

Supermarkets and retailBanks and financial servicesTelecomAutomotiveReal estateShopping mallsRestaurants and deliveryFMCG and beveragesFashionApps and technologyUniversities and schoolsInsuranceTourism and hospitalityEntertainment and eventsPublic-awareness campaigns

Start a campaign

Tell us where your brand should drive

Send a brief and we return a route program, a reach estimate and a quote. Agencies can request accredited rates and a framework agreement.